Marketing Experience

Industries

I am a creative and versatile communications expert, with experience in the following industries: Industrial equipment, financial, construction, property, retail, mining, FMCG, NSW government, hospitality, healthcare, insurance, publishing and printing.

Skills

  • Content marketing

  • Content creation

  • Copywriting and proofreading

Management

  • Campaign planning
    and management

  • Brand management

Creative

  • B2B marketing

  • B2C marketing

  • Direct mail

  • Partner marketing

  • Event marketing

Production

  • Print management

  • Owned media management

  • Paid media management

Marketing skills

Catalogues - Case Studies

  • Lincoln Electric 220pp price book made up of extensive technical text and unique package matching system on each machine.

  • Jalpak 32pp Japanese seasonal travel brochure. Each city section has detailed hand drawn map illustrations.

  • Lincoln Electric 64pp welding fume catalogue. Extensive data on each product with exacting standards and respiratory guidelines.

  • For Arts Sake seasonal catalogues ranging from 32pp to 120pp each catalogue includes detailed specifications, ordering information and pricing.

  • Lincoln Electric 212pp technical catalogue with chemical details and specific usage recommendations.

Coca Cola Branding - Case Study

  • CCA Northmead. Using the support pylons as stacked coke cans in the canteen lifted the environment and covered otherwise boring concrete pylons

  • CCA Northmead. 6 metre long photo mosaic in the Northmead lecture room is imposing from a distance and detailed up close.

  • CCA Perth. Large floor to ceiling graphics on entrance to warehouse and large ice-cold can on the refrigeration room

  • CCA Northmead. Full floor to ceiling graphic walls, considering wall/paint quality and the environment of the staff in this area

  • CCA Perth. Corridor graphic depicting the production line from start to finish, at the end is a graphic wall of palettised coke cans ready for distribution